Our mission

We are here to provide you with tips, news, and product reviews to help you embark upon, or continue along, your journey of emergency preparedness; without resorting to fear mongering.

Our vision

Our goal is to build a strong and supportive community of preppers, all while challenging the negative stereotypes often attached to the term "prepper". We believe in the importance of being prepared for unforeseen circumstances, and we aim to create an environment where preppers can come together to share knowledge, resources, and experiences. By fostering a sense of unity and understanding, we hope to break down the misconceptions surrounding prepping and show that it is a responsible and sensible way of life. Our community encourages open-mindedness, cooperation, and mutual support, as we strive to empower individuals to take control of their own safety and well-being. Together, we can change the narrative and promote the positive aspects of preparedness.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer